{"id":10874,"date":"2019-11-08T12:29:07","date_gmt":"2019-11-08T12:29:07","guid":{"rendered":"https:\/\/www.sruralrc.org\/?p=10874"},"modified":"2019-11-08T12:29:07","modified_gmt":"2019-11-08T12:29:07","slug":"clases-online-de-cocina-con-carne-vacuna-argentina-en-china","status":"publish","type":"post","link":"https:\/\/www.sruralrc.org\/2019\/11\/08\/clases-online-de-cocina-con-carne-vacuna-argentina-en-china\/","title":{"rendered":"CLASES ONLINE DE COCINA CON  CARNE VACUNA ARGENTINA EN CHINA"},"content":{"rendered":"<p><strong>En paralelo a la participaci\u00f3n en la feria China International Import Expo (CIIE) que se lleva a cabo en Shangh\u00e1i, el Instituto de Promoci\u00f3n de la Carne Vacuna Argentina (IPCVA) realiza acciones de capacitaci\u00f3n y promoci\u00f3n, como por ejemplo clases online de cocina.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>En el marco de la campa\u00f1a que realiza el IPCVA en China desde hace dos a\u00f1os, con publicidad, capacitaci\u00f3n de chefs y eventos, una de las acciones de mayor impacto son las clases de cocina online con carne argentina, realizadas por importantes chefs acompa\u00f1ados por \u201cinfluencers\u201d y l\u00edderes de opini\u00f3n locales en uno de los pa\u00edses con mayor conectividad y exposici\u00f3n a las redes sociales como We Chat, que posee m\u00e1s de 1.300 millones de usuarios.<\/p>\n<p>En ese contexto, en paralelo a la participaci\u00f3n en la desmesurada China International Import Expo (CIIE) de Shangh\u00e1i, el IPCVA realiz\u00f3 dos transmisiones de alto impacto.<\/p>\n<p>Por un lado, el 5 de noviembre, se llev\u00f3 a cabo una clase magistral de cocina china a cargo de la chef y KOL (\u201cKey Opinion Leader\u201d, l\u00edder de opini\u00f3n) Ms. Jacqueline QUI (una de las 50 mejores cocineras de\u00a0 China), acompa\u00f1ada por la presentadora de televisi\u00f3n e influencer Ms. Cheng Lan, que posee m\u00e1s de 325.000 seguidores en las redes chinas.<\/p>\n<p>La segunda clase se realiz\u00f3 el 7 de noviembre en un importante hotel de la ciudad y estuvo a cargo del chef y KOL Mr. SHEN Wei, acompa\u00f1ado por Barbie, una gourmet, KOL e influencer del Four Seasons (200.000 seguidores en We Chat).<\/p>\n<p><strong>\u201cEs muy importante ense\u00f1ar a los consumidores chinos a manipular y cocinar la carne vacuna argentina, ya sea para platos t\u00edpicos de este gran pa\u00eds o para el uso occidental\u201d<\/strong>, asegur\u00f3 Ulises Forte, Presidente del IPCVA. <strong>\u201cLos resultados de este tipo de acciones est\u00e1n a la vista porque los chinos cada vez demandan nuevos cortes para distintos usos\u201d<\/strong>, concluy\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En paralelo a la participaci\u00f3n en la feria China International Import Expo (CIIE) que se lleva a cabo en Shangh\u00e1i, el Instituto de Promoci\u00f3n de la Carne Vacuna Argentina (IPCVA) realiza acciones de capacitaci\u00f3n y promoci\u00f3n, como por ejemplo clases online de cocina. &nbsp; En el marco de la campa\u00f1a que realiza el IPCVA en &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.sruralrc.org\/2019\/11\/08\/clases-online-de-cocina-con-carne-vacuna-argentina-en-china\/\"> <span class=\"screen-reader-text\">CLASES ONLINE DE COCINA CON  CARNE VACUNA ARGENTINA EN CHINA<\/span> Leer m\u00e1s \u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":10876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[2,5],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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